Created for Morlan Gallery during the COVID-19 lockdown, LOOP is a virtual exhibition that translates the ethereal sensation of endless screen time into a digital interface. The visual identity utilizes an analog clock-inspired typeface that pixelates near the edges, reflecting a collective drift into a dream state.
The website’s user experience directly reinforces this curatorial concept. Visitors are guided through an intentional loop: each page introduces new digital content, yet continually routes them back to a familiar matrix of artist choices. This intuitive structure grants viewers the freedom to engage with the artwork in any sequence, mirroring the organic exploration of a physical gallery space.
Poster and Boulevard Banner Advertising Design for Loop Exhibition
